I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did…
The air smelled like wet concrete and exhaust fumes as I stood outside a plumbing supply warehouse in Queens. I spent three months fighting a hard suspension for a plumbing…
I smell peppermint and old paper when I walk into my office. It reminds me of the small town records I used to browse before the digital map became the…
The map is the territory in local search. When a user opens their phone to find a service, Google does not look for the best company in the world; it…
How to Track True GMB Impressions for Service Area BusinessesThe smell of wet concrete after a summer storm always reminds me of the first time I saw a business vanish…
The air smells like wet concrete after a summer storm. I am standing on a sidewalk in downtown Chicago looking at a storefront that doesn't exist. My screen says there…
I smell the sharp scent of peppermint and the dust of old paper ledgers as I look at the screen. For twenty years, I have watched the digital geography of…
The logistics of invisible service locationsI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a…
I stand on the sidewalk where the asphalt meets the curb, smelling the scent of wet concrete after a summer rain. I am not looking at the buildings; I am…
The ghost in the GPS coordinatesI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a…