How to Get Your Search Impressions Back After Changing AddressesThe pin moved. The traffic died. It is a common story in the logistics of local search. I spent three months…
The rain slicks the pavement outside a small plumbing shop in a quiet suburb. I stand there, camera in hand, noting the discrepancy between the chipped gold leaf on the…
I walk the city streets with a camera and a notebook, noticing the tiny fractures in the storefronts that most digital marketers ignore. My boots hit the wet concrete as…
The flow of local commerce is a dispatch system. When a plumber is stuck in a three month suspension loop because their suite number matches a defunct law firm, the…
Everyone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a single mismatched phone number in the secondary…
The correct way to update your business address on Google MapsEveryone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local…
The hidden architecture of local proximity and latent profile failureThe smell of wet concrete often precedes a site audit in the physical world, but in the digital layer, the air…
Brand Authority Management When Map Locations MergeThe smell of wet concrete often lingers after a city storm, but for a local business owner, the real dampness comes from the digital…
The smell of wet concrete always reminds me of the day I found the glitch in the storefront data for a national plumbing franchise. I spent three months fighting a…
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn't…