I smell the wet concrete after a summer storm in the city while I stare at a storefront that technically does not exist. To a street photographer, a building is…
The ghost in the GPS coordinatesGPS coordinate salience and centroid proximity determine whether a local business appears in the Google Map Pack or vanishes into the digital void. By aligning…
The Checklist for Reclaiming Your Spot in the Local Map PackI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared…
The Real Reason Your Competitors Are Winning the Map PackI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a…
The air smells like wet concrete after a summer storm. I stand on the corner and look at a storefront that exists on my screen but has been boarded up…
The street smells like wet concrete after a morning rain. I am walking past a storefront that doesn't exist on the digital map. This is the glitch. To the algorithm,…
The pavement smells like wet concrete after a summer storm, and I am standing in front of a storefront that does not officially exist. I see these glitches everywhere. A…
The smell of wet concrete always reminds me of the day I lost a client to a GPS glitch. It was a Tuesday in November. I stood outside a plumbing…
The three mile radius that determines your revenueEveryone wondered why a top-ranking roofing company vanished from the Map Pack overnight. I found the problem in their Local Services Ads; a…
The physical radius of a dollarI spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a…